Spring Fair has announced a collaboration with the Association for Cultural Enterprises (ACE) to better address the needs of cultural, heritage, and destination buyers. This partnership will introduce a dedicated Cultural Enterprise Day on Tuesday, 4 February 2025, during the Spring Fair event held at the Birmingham NEC from 2–5 February.Catering to Cultural EnterprisesThe partnership introduces a tailored programme for cultural enterprise buyers, incorporating contributions from 45 new cultural enterprise organisations. The Cultural Enterprise Day will feature curated guided tours, supplier lists provided by ACE, complimentary goody bags, and consultancy sessions in the Buyer’s Lounge. Attendees will also have access to…

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