India’s jewellery market, the second-largest consumer of gold globally, is undergoing significant changes as escalating gold prices influence buyer preferences. With prices surging 22% in 2024 following a 15% increase in 2023, many consumers are now opting for lightweight and lower-carat gold jewellery to accommodate their budgets.Lightweight Jewellery in High DemandTraditional jewellery remains popular in India, especially during significant occasions such as weddings. However, jewellers report a rising preference for lightweight designs that preserve traditional aesthetics while being more cost-effective.”Most Indian buyers prefer traditional jewellery, but now they want it crafted in lightweight designs to fit their budgets,” said Bachhraj Bamalwa,…

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