Have you ever been at the receiving end of a retail service and thought to yourself, “I could do this better?” That’s exactly the story behind TheDiamondStore.co.uk, now one of UK’s most popular online jewellers. Only eight years ago the e-tailer’s CEO, Gary Ingram, was shopping for THE ring. Like all men who’re about to propose, he wanted the diamond to be perfect. But as most guys who’ve shopped for an engagement ring know, the process can be gobsmackingly confusing. “How many times can you go back to a jeweller to ask questions, before it gets embarrassing?” An engagement ring…

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