Antwerp, Belgium – 15 February 2024 – Windiam NV and Trau Bros NV have announced a long-term supply and partnership agreement. This collaboration aims to streamline the supply of high-quality diamonds to the European market.
Partnership Overview
Under the agreement, Windiam gains access to exceptional quality diamonds from Trau Bros, a long-standing sightholder of De Beers. The focus is on sustainable sourcing, with Trau Bros responsible for the sourcing and polishing of diamonds. This arrangement is designed to enhance Windiam’s distribution capabilities across Europe.
Industry Perspective
This partnership is reflective of the broader industry’s pivot towards sustainable and ethical diamond sourcing. It may influence jewellers to consider the origins and ethical aspects of their diamond inventory more closely.
The collaboration between Windiam and Trau Bros highlights the importance of strategic alliances in securing a stable and ethically sourced supply chain. It represents a step towards addressing the growing consumer demand for transparency and sustainability in the jewellery sector.
“We are delighted to be partnering with one of the leading and internationally-renowned diamantaires in our industry, as well as the longest-serving Sightholder of De Beers”, states Gon Raz and Alex Jaffe, co-managing partners of Windiam. “This strategic partnership between our two organisations allows us to ensure our clients not only continue to receive the very best polished diamonds, but also diamonds where traceability and transparency can be mapped across our entire supply chain from mines operated by De Beers to finger”.
“Trau Bros is proud to add Windiam, an international supplier of diamonds to leading brands and jewellery chains, to its ever-growing list of clients” Philippe Amiel, Trau Bros’ Managing Director expressed. “Windiam joins Trau Bros’ exclusive list of SPAs – Strategic Partner Alliances – through which we supply all major diamond markets, spanning the Far and Middle East, Europe and the USA. Trau Bros remains committed to its century-long tradition of polishing and trading diamonds of the highest quality.”
