Model Emily Ratajkowski has introduced her “divorce rings,” transforming her Toi et Moi engagement ring into two separate pieces. This step highlights a growing trend in jewellery customisation, where personal items are reimagined to reflect individual journeys and new beginnings.
Trend Overview
After separating from Sebastian Bear-McClard, Ratajkowski collaborated with Alison Lou, the original designer of her engagement ring, to create two new pieces from the original. These rings, one with a pear-shaped solitaire and another with a princess-cut diamond, demonstrate a creative approach to repurposing significant jewellery. This concept has gained traction, as more people look for ways to retain the sentimental value of their jewellery in a manner that aligns with their current lives.
This trend towards customisation presents both a challenge and an opportunity for jewellers. They need to understand the personal stories behind the jewellery they are asked to modify. This opens up a space for jewellers to offer more personalised services, creating pieces that not only look different but also carry a new significance for the wearer.
The emergence of divorce rings points to a broader cultural movement towards redefining personal and sentimental items to reflect individual growth.
For the jewellery industry, this indicates a new opportunity towards offering even more bespoke and meaningful services. As this trend expands, jewellers have the opportunity to engage with their customers’ stories in a deeper, more significant way, helping to repurpose jewellery into symbols of personal evolution.
