Close Menu
Jewellery MonthlyJewellery Monthly
    Facebook X (Twitter) Instagram
    Jewellery MonthlyJewellery Monthly
    • News
      • Industry News
      • Celebrities
      • Launches
    • Events
    • Insights
    • Consumer Education
      • Diamond Prices
    • About Us
    • Contact
    Sunday, May 4
    Jewellery MonthlyJewellery Monthly
    Home»Diamonds»Why do men buy jewellery?
    man-jewellery
    Diamonds

    Why do men buy jewellery?

    Jewellery MonthlyBy Jewellery Monthly24/08/20143 Mins Read
    Share
    Facebook Twitter LinkedIn Pinterest Email

    Since the age of dawn a fully fuelled man filled with testosterone didn’t have much time for such things as shiny jewellery. He was too busy hunting, harvesting, building or simply procrastinating.

    As we moved through the ages, us men started carrying weapons such as small blades and knives. Then came the swords and axes, followed by guns and then… really big guns. Protection against one another seemed vital in times of survival and war.

    It’s a shiny.

    Yes, shiny they all seemed, but could it of been those early moments of simple majestic things like the sun bouncing from a mighty sword? the full Moon reflecting off a guns barrel in the middle of the night? did such items lead the way for Man to think about wearing jewellery?

    What about gifts from loved ones, which held sentimental value, such as necklaces made from rope and carved stones, Tribal earring or Egyptian bracelets?

    Kenyan_man

    Maybe, Man jewellery came from a realm of creative genius that many of us just don’t simply understand.

    Lets take a closer look.

    The current day.

    We men seem to have a huge choice now, especially when selecting shiny, sparkly or cool jewellery items. Some men seem to lavish themselves in jewellery and to be honest look rather attractive. The great thing about jewellery is there is something for everyone. We all have different ideas on fashion and taste. This simple fact is what makes us human.

    russel_brand_wearing_jewellery

    The feeling.

    So why do men buy jewellery these days? It all stems from how that particular item makes you feel. Big brands know about this all to well, and work hard to plant messages into your mind without you even knowing it.

    The next time you try on a watch, does it make you feel like James Bond? What if you tried on a brand new £4000 Omega watch? Do you feel like James Bond now?

    Daniel_Craig_watch

    The psychological effect

    Think of designer labels (Brands) who use big celebrity names, top athletes, actors and models to showcase their products. They want you to associate yourself with the people who you admire, or are doing things you might never be able to achieve. From this process you have trend setters who become the face of a companies brand.

    We humans have great imaginations and we like to be part of something. We are happy to pay a premium for it. We sometimes think other people will also admire us for wearing items of a particular brand. We want to feel good, nice, fashionable, trendy, wanted, and we like people commenting on our purchases. We are picking up on information all the time and big brands know how to feed you the data you need, so you can see and trust them.

    Shibuya_tokyo

    The philosophy bit.

    Is there anything wrong with it? The answer really is NO. Big companies spend millions on marketing, designing, production, engineering, technology and making sure they bring you something that will make you feel happy. After all, we are all aware we have a choice.

    The Message

    Jewellery has become a fashion statement. We men like gadgets, precision, elegance, sophistication and anything that remotely looks cool. Enjoy your jewellery and wear it with honour.

    cool-watch

    Credits with thanks:
    Daniel Craig wearing the watch: http://en.wikipedia.org/wiki/Daniel_Craig
    Brand awareness image: http://en.wikipedia.org/wiki/Psychological
    Kenyan Man wearing tribal jewellery. http://en.wikipedia.org/wiki/Jewellery

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Jewellery Monthly
    • Facebook
    • X (Twitter)
    • LinkedIn

    Jewellery Monthly strives to be the UK's most helpful jewellery publication - informing, educating and connecting all levels of the jewellery trade to help our industry grow.

    Related Posts

    De Beers Reports Sharp Decline in Rough Diamond Sales Amid Market Caution

    24/04/2025

    Diamond Cutter Faces Legal Battle Over $270,000 Shattered Stone

    22/04/2025

    Sanctions on Russian Diamonds Limited by Lack of Tracing Infrastructure

    21/04/2025

    EU Excludes Polished Diamonds from Counter-Tariff Measures Against US

    09/04/2025

    Anglo American Begins IPO Preparations for De Beers Amid Dual-Track Exit Strategy

    27/03/2025

    Indian Diamond Sector Prepares for Potential US Tariff Changes

    26/03/2025

    Jewellery industry news & insights delivered straight to your inbox

    Get the free 5-minute newsletter read by Jewellery Industry professionals who want to get ahead

    Your subscription could not be saved. Please try again.
    Your subscription has been successful.

    Explore

    • About
    • Contact

    Reach Our Audience

    • Advertise
    • Submit a press release
    • Submit an opinion piece

    Consumer Education

    • 4Cs of Diamonds
    • Diamond Price Chart

    Jewellery Monthly is part of Loupe Media Network

    Privacy policy | Terms of use | Cookie Policy

    Type above and press Enter to search. Press Esc to cancel.

    We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
    Cookie SettingsAccept All
    Manage consent

    Privacy Overview

    This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
    Necessary
    Always Enabled
    Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
    CookieDurationDescription
    cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
    cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
    cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
    cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
    cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
    viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
    Functional
    Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
    Performance
    Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
    Analytics
    Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
    Advertisement
    Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
    Others
    Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
    SAVE & ACCEPT