Programme Overview
Pandora, one of the largest mass-market jewellery brands in the world, has rolled out its new rewards scheme, My Pandora, in the UK. The loyalty programme, is available online and across all of Pandora’s 216 UK stores, and allows members to earn points for every pound spent.
My Pandora is free to join, and members instantly start receiving rewards. There are many perks of the scheme and they include early access to sales, the option to pay for products with accrued points, special birthday treats, and access to exclusive product launches. Additionally, the programme is designed to offer a personalised experience, with members receiving offers tailored to their shopping and product preferences.
Tiered Membership
My Pandora operates on a three-tier system, with members able to progress through pink, silver, and gold levels. Each level comes with unique rewards, and the more points a member earns, the more exclusive the rewards become. Upon joining, members also receive a 10% discount on their next Pandora purchase.
Customer First Focus
Rasmus Brix, Pandora’s managing director for the UK and Ireland, expressed his excitement about the launch of the new initiative. “We’re absolutely thrilled to introduce My Pandora in the UK today. At the heart of every decision we make are our customers, and we have every confidence this new initiative will help to enhance their overall experience,” Brix said.
He added that the company had spent a significant amount of time developing the programme to ensure it was intuitive, convenient, and ultimately, that it delivered the best rewards that Pandora could offer. Brix expressed confidence that My Pandora would demonstrate the company’s appreciation for customer loyalty and trust in the brand.
Customers can sign up for the My Pandora rewards programme in-store or online to start earning points.
