How important are diamonds for women?
“Women are in unanimous agreement that they want to be surprised with gifts…
They want, of course, to be surprised for the thrill of it. However, a deeper, more important reason lies behind this desire…the freedom from guilt.”
Some of the women pointed out that if their husbands enlisted their help in purchasing a gift (like diamond jewellery), their practical nature would come to the fore and they would be compelled to object to the purchase.”
Opinion poll made for N. W. Ayer & Son
[American advertising agency, ‘60]
Elizabeth Taylor, a very famous actress, said that “big girls need big diamonds” implying that diamonds are some sort of a step. The big step towards maturity. And life.
Now, sure you know what a diamond is. It is possible that there is one hidden in your drawer. Certainly, a locked and very safe drawer. Even if you bought it for a special occasion or received it as a gift [from a must-never-forget friend] you take care of your precious stone. Putting aside its emotional value, the financial aspect is not to be ignored. If your diamond ring cost less than £1000, you should really raise some important questions about its quality.
No, we won’t presume that the price of a jewel is what gives value to it, but when we talk about diamonds… Well, you know, Diamonds are a girl’s best friend and it’s Marilyn Monroe who says it in the Gentlemen Prefer Blondes 1953 film [although, this song was originally performed by Carol Elaine Channing, in the same-titled Broadway production which was written by Jule Styne and Leo Robin].
“I have never hated a man enough to give his diamonds back.”
ZSA ZSA GABOR
[Hungarian-born American actress]
[6 February 1917]
A diamond is a pretentious and superfine accessory more than any other object. It’s a pearl that embodies the importance and beauty of the woman that wears it. Diamonds are indescribable impeccable gems that gives everything without receiving anything instead. A relationship between a woman and her diamond is so powerful that no law can break it, no deception can come amidst this idealistic dream.
Diamonds are never mistaken, never weary of life and glow, never washed-out or pale after a long day. And a diamond ring is so popular [and desired by the ladies] given the fact that such a ring it was first presented as an engagement ring to Mary of Burgundy by Archduke Maximilian of Austria in 1477. For any women, regardless of the style they’ve chosen to express themselves, a diamond will always remain the totem of femininity and artistry [combined, of course, with a proper attitude].
For any woman – as we heard it so many times now – Diamonds are forever [slogan used by N.W. Ayer & Son, one of the oldest advertising agencies, for De Beers campaign. This was, also, one of James Bond series’ title in 1971, the seventh spy film starring Sean Connery]
“Next to sound judgment, diamonds and pearls are the rarest things in the world.”
JEAN DE LA BRUYERE
[French philosopher and moralist]
[16 August 1645 – 10 May 1696]
