How to spot a fake Tag Heuer

General tips when examining a luxury watch that could mean it’s a fake:

• The logo may not be centred properly
• On a metal strap the links don’t move freely
• Letters printed on the dial are not sharp and crisp
• Functions like sub dials and helium release valves don’t function T
• hey weigh less because of the cheaper materials used Lack of or poor packaging
• A loud ticking noise, most quality watches are very quiet
• Fingerprints, dust or other residue inside the watch

Things to look for with a fake Tag Heuer:

1. Buttons on the side may have no effect on the small chronographs.
2. Tag Heuer use “LumiNova” which glows very brightly in diminished light conditions, test your watch by charging it with a torch and checking the luminosity of the ‘glow in the dark’ elements.
3. Tag Heuer use sapphire crystal glass as such, if water is dropped onto the face the droplets should pull together rather than disperse.
4. The words “Swiss Made” should be printed on the bottom of the face
5. On the crown, the Tag Heuer logo should be pressed into the steel not glued on. Glue residue and uneven edges are sure signs of a fake. 13090
6. Fakes often have solid links or a line on the link which might make you think the links are two pieces, genuine Tag Heuer watches will have a left and right piece for each of the links.
7. Blue screws indicate a COSC approved movement, many Tag Heuer Watches are not, If it is COSC approved, your watch should always come with a COSC certificate card.
8. The movement should include a serial number which matches the casing and the paperwork which goes with it.

General tips when buying a luxury watch:

• If the price appears too good to be true, then it likely is
• Be very careful on sites like eBay. Some signs to be wary of are the use of blurry low resolution images in listings, lack of detail in descriptions and sellers with little or no feedback
• Just because the watch comes with an authentic looking box manual and certification it doesn’t mean that it is genuine.
• Buying in store? Follow your instincts. If the decor and location don’t fit with what you’d expect for a luxury high value item then don’t take the risk.
• Have the watch inspected by an expert, often better fakes require inspection of the mechanism to tell them from the real, product