Diamonds may be a girl’s best friend, but crystals are the ‘Queen of Pop’s.’ In her newly premièred “Livin’ for Love” music video, Madonna steals the screen in a custom corset by The Blonds with thousands of precision-cut Czech crystals.

Madonna is just one of many music moguls to recently turn to fashion design duo The Blonds, and thus, the beautiful Preciosa crystal components they use.

“It’s an incredible honour to see one of music’s greatest icons wear a Blonds piece,”

says David Trujillo of The Blonds, whose upcoming Fall/Winter collection will also feature Preciosa on February 18th during New York Fashion Week. “You could say designing her outfit with Preciosa was just ‘Blond Ambition!’”

“Our crystals get used in such interesting ways,” says Klara Kasparova, Area Trade Marketing Manager of Preciosa, “From decorating custom chandeliers in world-class hotels, to covering costumes at major ballroom competitions, and now, to outfitting Madonna!”

Madonna isn’t the first to shine in Preciosa. Teen dream Ariana Grande performed at the 2014 MTV Music Awards in a Preciosa diamond-encrusted bodice, and singing sensation Stacy “Fergie” Ferguson captivated California in coloured Preciosa pieces while hosting the 2015 New Years’ Rockin’ Eve with Ryan Seacrest.

Born in the heart of Bohemia, a region known worldwide for the quality and tradition of its fine crystal, is one of the leading players in the global market for the production of crystal components and applications for fashion and design. The Premium lead-free quality product line is MAXIMA, made with the most advanced crystal technologies. All PRECIOSA products are 100% made in Europe.