Pure London x JATC
Pure London x JATC returns to NEC Birmingham in February 2026, providing a vital meeting point for fashion and jewellery professionals. This instalment of Pure London and JATC features eight key buying destinations, offering a broad range of fashion and jewellery.
What to Expect
The three-day event will feature business insights and networking opportunities. Key features of the event include:
- An Order of Fashion: Building on the success of the previous show, which saw a 15% increase in attendance, this edition offers buyers ample opportunities to source new collections for their stores.
- The Catwalk: Known for its prestigious showcases, The Catwalk will present a variety of new season trends from top brands such as NOUSHELLA and BEAUUT, offering inspiration for the upcoming fashion seasons.
- Industry Insights: Panel discussions and trend updates will provide attendees with essential information on the latest developments in the fashion retail sector, helping them to stay informed and competitive.
Additional Information for Attendees
Attendees are advised to come prepared to explore extensive product offerings and to make the most of the opportunity to build international connections. This event is ideal for those looking to refresh their product lines, learn about industry trends, and connect with peers and leaders.
Venue: NEC Birmingham, England, UK
Dates: February 1 to 4, 2026
For registration, visit here and get detailed information about the event at the Pure London website