Swiss luxury watchmaker, Breitling, has opened a new store in the heart of Dublin, in association with Paul Sheeran Jewellers, a respected watch retailer with over 30 years of experience in timepieces and jewellery retail in the region.
The boutique includes a bar area designated for hosting events, offering guests a taste of Breitling’s renowned hospitality.
Management’s Perspective
Gavin Murphy, Managing Director of Breitling UK & Eire, expressed his excitement about the new boutique, stating, “We are so excited about the opening of this new breathtaking boutique in the heart of Dublin. Partnering with Paul Sheeran to deliver a complete brand experience, from the most comprehensive collection of watches ever seen in Dublin, to the cool, informal, luxurious hospitality space where we can welcome and invite clients to discover the whole universe of the Breitling brand. It’s a game changer for the region and we look forward to the success it will bring in this vibrant City.”
Exclusive Collections
Aligning with Breitling’s role as the timing partner of the Guinness Six Nations Championship, the boutique will house the complete Breitling Six Nations collection, including the Chronomat Six Nations Ireland Special Edition, honouring the home of the 2023 Six Nations Championship Winners.
Architectural Highlights
With a modern design featuring a concrete and glass facade, the 94m2 boutique aims to be a welcoming hub for Breitling’s loyal clientele. The structure reflects Breitling’s thematic universes of air, land, and sea, displaying a motorcycle, surfboards, and a model airplane within its premises. The back of the boutique houses a bar and lounge area, bearing resemblance to a Manhattan warehouse setting, accentuated with leather and metal bar stools, hanging pendant lights, and concrete details.